Aveda Founder, the late Horst Rechelbacher once said, “If it’s not love, stop doing it.” It’s an approach to life that he cultivated over many years spent exploring the connection between feeling and looking good. Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in a hair salon…

The numbers are in and it’s with enormous gratitude that we share the results of the Aveda Earth Month 2016 campaign— and the collective result of our efforts over the years. Since 1999, Aveda artists, salon owners and guests have helped raise an incredible $50M with $44M protecting clean water at home and around the…

“Be a student, never be a teacher,” Aveda Founder Horst Rechelbacher told an auditorium full of students during one of his last speaking engagements at the Aveda Institute Minneapolis in 2014. The idea behind these words is simple— no matter where you are in life, never stop learning. Aveda Artists throughout the globe live such…

The story of Tulasāra™ starts with the wisdom of ancient Indian Ayurvedic practitioners, who believed that balanced skin is beautiful skin, and extends to the present-day Aveda labs in which naturally derived ingredients provide the foundation for advanced treatments. In short, it weaves the best of what’s old with the best of what’s new into…

Underscoring the vital importance of hydration, the English poet W. H. Auden once said, “Thousands have lived without love, not one without water.” And while one would hopefully have both in one’s life, it is physically impossible for your body—or skin—to thrive without water. In Asia, women keep their complexions hydrated by incorporating a drenching…

We love it when the planet’s busy bees can thrive and keep pollinating. Why? Because one out of every three bites* of food we eat each day is thanks to the honeybee and its ingenious pollination process. Unfortunately though, due to pesticides, parasites, habitat loss and other complex issues, our bee population is drastically and…

There’s nothing quite like gorgeous skin and smoldering eyes. We love both and are thrilled they take center stage in our upcoming fall collection Fōlklôr, a spirited celebration of color, texture, bohemia and beautiful artistry. Janell Geason, Aveda Global Artistic Director for Makeup, created the stunning Risør Rose look (seen here) that is as effortlessly…

We proudly congratulate Jesse Ervin (above) Aveda Institute Toronto, Toronto, ON, for his win of Student Hairstylist of the Year and Evan Erickson (below), Aveda Institute Dallas, Plano, TX, for his win of Newcomer Stylist of the Year – Aveda Network winners at the 27th Annual 2016 North American Hairstyling Awards (NAHA), which is produced…

Every day we make choices that can lead us to find our best selves- it’s these pivotal moments that can change the course of our future. And the results of this can be exhilarating. Today we are inspired by two such people who have made life-changing choices—two yogis that we recently met at Wanderlust Squaw…

While a great haircut and the proper hair color application are surefire ways to help skinny strands look beautifully thicker, there are also a few fast and easy styling techniques to help hair look more lush. Here, Allen Ruiz, Aveda Global Artistic Director, Hair Styling, gives the lowdown. TIP 1: Handle with Care Thin hair…