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The uber talented designers of Public School, Dao-Yi Chow and Maxwell Osborne, dreamt up a bohemian minimalist aesthetic with a refined ease for their Spring/Summer 2016 collection. The Public School woman is a world traveler, exploring small villages and big cities and her hair is off the face and of the moment. Allen

Inspired by the carefree, international spirit of Miami, Havana and Los Angeles, Tibi designer Amy Smilovic created a stunning collection for the woman who has a closet full of neutrals and is ready to play with a little soft color. Aveda Guest Artist, Frank Rizzieri, honed in on the collection’s strong message of

For the Spring/Summer 2016 Osklen collection, designer Oskar Metsavaht used sustainable silks, organic cottons and linens to tell the story of a young city girl traveling to visit the Asháninka tribe of indigenous people in a remote Brazilian village. Her journey evolves in her look, from luxe and self-confident to a more self-actualized

Passion and pizzazz came to life for the Latinista™ Spring/Summer 2016 show featuring CZAR by Cesar Galindo and Batista Collections. Tippi Shorter, Aveda Global Artistic Director for Textured Hair, kept things playfully chic with a pretty ponytail featuring delicate and unexpected contrasting elements. “The look is a blend of two cool styles; there’s

These past few weeks Instagram has been buzzing with #multimasking, declaring it to be the latest beauty trend. While the skincare practice is trending on social media, estheticians —like our own Helga Hefner, Aveda’s Manager of Professional Spa Education and Global Educator— have been performing multimasking on clients for years. Not familiar with

In the shopping mecca of New York City’s legendary Fifth Avenue, we chatted up three Aveda Experience Center shoppers to hear about their beauty and wellness approach. We also took a peek in their shopping parcels to see what they bought and why. THE TEACHER LAUREN BIGGS Residence: Brooklyn, New York Profession: High

Scoring a seat at a New York Fashion Week (NYFW) show is no easy feat. And admission behind the scenes is virtually impossible. So, like seasons past, we’re giving you unlimited access to our artists working backstage with some of the most talented designers for the Spring/Summer 2016 collections. To provide you with

One of our favorite things about September is the fashion and beauty magazines brim full of fall must-have looks. And this month we’re honored to be a part of that excitement as our autumn 2015 collection Sublime Spirit is the cover story of American Salon’s September issue. The article highlights numerous looks from

We recently caught up with three students of the Aveda Institute Minneapolis —the first-ever Aveda institute that is now a part of a global network of 65 institutes. These three shared thoughts on their flaxen tresses, why they chose a career in cosmetology and plans for the future. So grab your backpack and